Baking business without correct pricing is the #1 reason why so many bakers fail.

It is very common for bakers to undersell themselves, either out of uncertainty or fear.

If you are a person who would like to sell their baked goods and actually generate real profit from your sales, you MUST learn about how pricing works and how to apply it to your business, to be successful long term.



This course will utilize special formulas to help you determine the perfect price point to:

  • Cover your true costs AND pay yourself
  • Stay competitive in your industry, while making a profit
  • Allow your business to have growth built right into the pricing

We will go over various steps needed to get yourself to a price point that is right for your unique business.

You will find step-by-step videos, charts and extra tips to make your experience of setting up pricing as simple as possible.



Course steps includes:

  • Pricing out your materials in a recipe correctly (including how to transfer a recipe from cups to weight)
  • Pricing out other elusive costs, like overhead and depreciation
  • Determining how, and to what amount, you want to profit from your sales
  • Inputting data into custom charts, to generate clear pricing formulas that are easy to update
  • Creating an easy-to-use average pricing chart, so you can quote orders and create offers quickly, even if they are custom



recipe pricing, costing, recipe price ingredients costs
Find Out How Much Your Recipes Cost

Using a simple chart and system, find out how much money you have in each recipe, and divide down to a standard amount to help you price larger batches of that same recipe.


Additionally, I will show you how to transfer a measurement based recipe into a weight based recipe.

price tags, baking, baking pricing, bakery pricing
Create Your Average Pricing Chart

Putting it all together, you will follow the videos and input all your numbers from your charts right into your average pricing chart.


This chart will hold all the information you need when generating menus, quotes, wholesale pitches, and more!


Go from not knowing what's coming in or going out, to knowing without a doubt, you are profiting from each sale.


With this chart, many bakers gain the ability to generate reliable quotes for customers in just a few minutes!

notebook, bakery notebook, baking business data
Your Unique Data


Pricing is heavily based on your own personal data, and knowing what to include in your pricing is key to financial success.


Pull out your notebook, follow our formula guidelines, and collect all the information you'll need to create protective, profitable pricing.

Example Curriculum

  Section 1: Pricing for Profit Introduction
Available in days
days after you enroll
  Section 2: Pricing Pitfalls - The Pricing Struggle is Real
Available in days
days after you enroll
  Section 3: Positive Profit Mindset - Get out of your own way!
Available in days
days after you enroll
  Section 4: Why Average Pricing?
Available in days
days after you enroll
  Section 5: Before Creating Pricing, Save Money Where You Can!
Available in days
days after you enroll
  Section 6: Recipe Conversion and Measuring
Available in days
days after you enroll
  Section 7: How to Find Recipe and Product Element Costs
Available in days
days after you enroll
  Section 8: Scaling Down and Averaging
Available in days
days after you enroll
  Section 9: Calculating Depreciation and Overhead
Available in days
days after you enroll
  Section 10: Income Strategies
Available in days
days after you enroll
  Section 11: Calculating Prices for Your Products
Available in days
days after you enroll
  Section 12: Compiling Your Final Average Pricing Chart and Tracking Sales + Profit
Available in days
days after you enroll
  Section 13: Adding Additional Charges
Available in days
days after you enroll
  Section 14: Amending Pricing to Benefit Your Business
Available in days
days after you enroll
  Section 15: Taxes (for educational purposes only - not professional investment, tax or financial advice)
Available in days
days after you enroll
  Section 16: Transitions and How They Can Affect Pricing
Available in days
days after you enroll
  Section 17: Bravo!
Available in days
days after you enroll

Choose a Pricing Option for This Course


melissa fryer of build a better bakery

Hi, I’m Melissa Fryer, your baking business mentor.



My job is to make sure you know how to start and grow a successful and profitable baking business.

I know just how overwhelming and confusing pricing can be, so I put together this very thorough course, holding your hand through the process. With videos, charts and tons of examples, you'll be able to create your baking business pricing chart and truly understand your pricing and profit.

Many bakers have told me that this course has SO MUCH more information and helpful steps than any other pricing course out there. I know you will find it useful for your business!

With over 16 years in the baking industry, and 7 years teaching professionally, I specialize in gently and genuinely guiding bakers to build better baking businesses, one step at a time.

See you inside the course!!