Meet Your Instructors

In this mini course, you will see three faces helping you with your menu creation.


All three coaches in the Build a Better Bakery Elite Mentorship Program added their expertise here, to help you build a stunning and order generating menu.


Melissa Fryer is the owner of Build a Better Bakery and your general baking business coach. With over 16 years in the baking industry and 7 years teaching professionally, she excels at guiding bakers gently and genuinely to baking business success.


Claire Elyse is your photography and organization coach inside the Elite Program. Her expertise in professional organization spans over 20 years, and she holds degrees in photography.


Autumn Avila is your marketing and social media coach inside the Elite Program. Her degrees are in marketing and sales, and she helps individuals and companies to better harness their marketing strategies.

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