Meet Your Instructors

In this course, you will see three friendly faces helping you with your journey from cottage to commercial baking business.

We called on all of our Build a Better Bakery Elite Mentorship Program coaches to add their expertise here, making sure you have as much information as possible on hand before venturing out to commercial.


melissa fryer build a better bakery team

Melissa Fryer is the founder of Build a Better Bakery and your general baking business coach. With nearly two decades in the professional baking industry and 10+ years teaching professionally, she excels at guiding bakers gently and genuinely to baking business success.

In this course, she will be sharing a thorough do + don't list that spans her experiences within multiple types of commercial bakeries, from rural to urban, storefront to ghost, and more.


claire elyse build a better bakery team

Claire Elyse is your photography and organization coach inside the Elite Program. Her expertise in professional organization spans over two decades, and she holds a degree in photography.

In this course, she will be discussing choosing the perfect location and setting up the floor plan for optimal organization and workflow.


autumn avila build a better bakery team

Autumn Avila is your marketing and social media coach inside the Elite Program. Her degrees are in marketing and sales, and she helps individuals and companies harness their marketing strategies for better, faster growth.

In this course, she will be discussing shifting your social media and marketing from cottage to commercial, dealing with your transition publically, and giving insight on hiring a professional VA to help, if needed.

Complete and Continue